How one headline can offend both genders

The following link to an MSN feature story -- not an advertisement -- was highlighted on the log-in page of my Hotmail account:

"Women: Avoid these get-rich-quick scams"

Among the possible loose translations:

"Women: Don't fall for stuff that men will recognize as a scam."
"Men: We're only looking out for the benefit of women, so we don't care if you fall for this stuff."