National Hookey League
TV markets lost after the first round of the National Hockey League's Eastern Conference playoffs: New York (No. 1 market overall), Detroit (a.k.a. Hockeytown), Montreal (Most successful franchise in hockey history) and Philadelphia (Major market hungry for first pro title in any sport since 1983).
Eastern Conference TV markets remaining: New Jersey, Buffalo, Carolina and Ottawa.
Not exactly the high-profile ratings splash the NHL wanted to make after a year-long strike. That's basically an 0-for-4 in terms of reaching casual fans in cities with the best combination of huge potential audiences and devout hockey fans.
Can we get a Round One do-over? And an amen?