I'm not the only one critiquing commercials
If you want to read another guy's clever take on the ads we see, love and hate on TV, check out Seth Stevenson's "Ad Report Card" on Slate's Web site. Here's a good column to start with, if you're new to it.
(And, yes, I e-mailed him about the Toyota ads. And, no, I'm not plugging him just because I want him to write about them. But, yes, it couldn't hurt.)
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