AcipHex? No, seriously, though. What's the name of your prescription medication?

There's got to be a branding agent who was fed up with one of his clients to such a degree that he named the pharmaceutical company's product "AcipHex" (pronounced "ass effects").

Are you kidding me? To answer a rhetorical question, no. I watched this commercial during a recent Yankee game and was floored it wasn't a joke. See and hear for yourself:

I'm guessing possible side effects include diarrhea, constipation and people incessantly making fun of the name of your medication.

The stuff is allegedly for heartburn, but I'm not buying it (literally or figuratively). My thought is that with a name like that, it was meant to treat Irritable Bowel Syndrome but wound up being more effective halfway through the digestive system.

To retaliate, the people at EsophoFix are going to have to make prescription-strength hemorrhoid cream.