Sunday, March 18, 2007

I like this commercial. Also, it reminds me that I have to get back to the gym.

It's easy to dump on bad commercials (read: most of them). But I find this low-key one endearing:

Maybe it's the fact that Derek Jeter's in it. That helps, but it's primarily because I love how charming the woman is.

This commercial works on every level: product name recognition and purpose, protagonist, music, message and realism. Nice job, Propel.