Tuesday, December 16, 2008

Summing up 2008 in one word

Thanks, Wedding Bobby:

Monday, December 08, 2008

Hooray for cute redheads selling stuff

Don't get me wrong, it's nice to be a blonde or brunette, but here's a shout-out to two eye-catching redheads doing their part in pitching goods to consumers.

Exhibit A:
Product: Weatherproof garments.
Name of redhead: Unknown.
Most prominent appearance: Times Square billboard.
Attire: Weatherproof jacket. Heels. Possibly nothing else.
Attitude: Overly pleased by jacket.
Result: I am equally pleased.
Bonus points: The billboard changes on a regular basis -- I'm guessing every few months or so -- giving pedestrians a bit of a fashion show from said redhead.
Potential downfall: If, like fellow redhead Shirley Manson, she's only happy when it rains.
Random tangent: If I ever understood what the "for days" part of the phrase "Legs for days" meant, that would probably apply here.

Exhibit B:

Product: Bud Light.
Name of redhead: Christina Murphy, it appears.
Most prominent appearance: Frequently airs during Sunday NFL football games.
Attire: Snug No. 22 t-shirt, skinny jeans.
Attitude: Snark for days.
Result: I'm a sucker for a pretty girl with a bit of sarcasm.
Bonus points: Her comfort with a football makes it seem like she'd be up for watching the game. Or at least talking about beer.
Potential downfall: If she follows everything you say with a 30-second diatribe about how you're exaggerating. "You think the wait at the dentist's office is too long? Really? The wait at the post office is too long. The wait at the DMV is too long. The wait for Halley's Comet is too long...."
Random tangent: "Drinkability" might be the dullest ad pitch ever, but the casting agent was at least smart to land an attractive woman to pitch it.

Sunday, December 07, 2008

The right and wrong way to sell your luxury vehicle this holiday season

For once, I'm not going to dump on Toyota for an awful commercial campaign. Instead, I will rag on its more luxurious affiliate, Lexus.

Let's look at the way two luxury car companies handle a simple concept: Buying our vehicle will make you feel like you were when you were a kid getting the best holiday present ever.

Successful attempt by Acura:

Why successful? The kids are cute, the joy is palpable and you don't want to smack the adult customer as he drives away in his new toy.

Horrendous attempt by Lexus:

Why horrendous? Only rich and/or spoiled kids got ponies as presents, immediately alienating most TV viewers. And while rich kids shouldn't be inherently punished for being born into wealth, they should be called out for taking joy in the jealousy of their less-fortunate neighbors. So how does karma kick in for this little brat later in life? Her sugar daddy gets her a Lexus for Christmas.

Um, yeah. I'm liking my Hyundai more and more.