Monday, March 12, 2007

'Campaign for Real Beauty' brought to you by the makers of SlimFast and that body spray that allegedly attracts supermodels

In this column, the always-brilliant Seth Stevenson of Slate's Ad Report Card informs us of two other products manufactured by Unilever, whose advertising strategy for Dove skin care products -- the "Campaign for Real Beauty" -- features and targets women of every shape and size.

- Axe Body Spray for men, whose commercials often feature skinny, scantily clad models.

- SlimFast.

Campaign for Real Suckers, more like.

Don't get me wrong; if you like Dove because of its actual skin care qualities, great. But it's probably not the best idea to buy it for its "message," even if said message is right on its own.