Monday, January 15, 2007

Toyota: Continuing to make itself look stupid in commercials

Last week, I warned you about the idiocy of a Toyota Camry ad that's on the telly these days. This week, Toyota takes the already excruciating world of car commercials and pulls another doozy:

Now, upon a single viewing, one might even consider this a good ad for a truck. Nice special effects, good concept to show a truck's toughness, blah blah.

But upon further review, notice how the narrator refers to what's going on behind him. He points his thumb over his shoulder in the direction of the truck and says "this expedition."

You know what, Increasingly Stupid Toyota Ad People? Despite the fact that your commercial is supposedly selling a Toyota Tacoma, if you had done your homework, you would have realized that there's a RIVAL TRUCK CALLED THE FORD EXPEDITION. Inattentive viewers might think, "Wow, that Ford Expedition's one tough truck" -- especially since the narrator says neither "Toyota" nor "Tacoma."

Your slogan's "Moving forward," Toyota, but your ads are bass-ackward.


K said...

"Ad people?" What ad people? That's real footage. I just can't believe someone caught that on tape. I will say, though, that if you slow it down and clarify the picture, it does look kind of like a big huge guy in a truck suit running like a normal person. Still, pretty chilling tape.

Chim Richalds said...

"Toyota: We dare you to buy a Ford."